Inhoud van de cursus

Course content:
What is marketing?
Consumer behavior: everything about the customer
Possible marketing strategies
The SWOT analysis
Perform a thorough market research
Create a substantiated marketing plan
Determine a realistic marketing budget
The marketing mix: from product and price to packaging and promotion
Services marketing and e-marketing
Customer Relationship Management
Presenting and advertising online
Starting as an independent marketer

Skills:
Perform SWOT analysis and in-depth market research
Set up, roll out and assess a professional marketing strategy
Set up successful marketing campaigns and use appropriate marketing techniques

Toelatingseisen: wat heb je nodig?

Je kunt deze opleiding volgen zonder vooropleiding. Ook voorkennis is niet nodig, we starten de lesstof vanaf de basis.

Duur van de cursus

6 maand

Kosten van de cursus

Lesgeld/cursuskosten: EUR 279

Bijzonderheden

Would you like to start your studies immediately after your registration? Which can! The digital course is on your profile page and on the online student platform within 1 minute. We will post the paper version at the same time. So that is quickly in your mailbox. While studying, an absolute top teacher will assist you with online feedback for a year. That way you are not alone! You also study where and when you want. Only when you are completely ready, do you take the

After completing the course, you take a theoretical exam at one of our exam locations. You choose your own exam time. Do you score at least 60%? Bravo, you passed! You will receive the diploma Marketing by post. With this diploma you are immediately employable on the labor market as Marketing specialist. If you want to start as a self-employed person in primary or secondary occupation, it is also useful to also do the home study Start your own business to follow. That

Plaatsen / leslocaties

Afstandsonderwijs / thuisstudie