Opleidingsinhoud

College programme

Large-, medium- and small businesses that operate globally, internationally or locally have at least one thing in common ? they all use marketing to influence us to engage with their products and/or services. Whether this means becoming a loyal customer buying a product and service or donating to a charity, organisations use a range of marketing techniques and tools to inform and influence us.This unit is designed to introduce students to the dynamic world of the marketing sector and the wealth of exciting career opportunities available to support their decision making in their career choices. Students will have the opportunity to learnabout the competencies and behaviours required by employers to work in the marketing sector. They will be introduced to the key principles of marketing, enabling them to develop a marketing plan and to employ elements of the marketing mix to achieve results. They will study the underpinning theories and frameworks of marketing while relating them to real-world examples, including products/services that they encounter in their daily lives.The knowledge, understanding and skill sets that students will gain on successfully completing this unit will enhance their career opportunities; whether this is setting up their own business or employment in an organisation.You will write an assignment that covers the learning outcomes.

Toelatingseisen: wat heb je nodig?

Admission Criteria

The unit is at university level (HBO).Your level of English should be at the level of mbo4, havo or vwo / Common European Framework of Reference (CEFR) level B1PTE 51, IELTS 5.5; Reading and Writing must be at 5.5,or equivalent.Students that have studied in English for last two years als have acces.

Opleidingsduur

5 dag

Kosten

Lesgeld/cursuskosten: EUR 675
Studiemateriaal: EUR 130

Plaatsen / leslocaties

The Hague

Beroepsbeeld: waar werk je en wat doe je?

Do you want to study the underpinning theories and frameworks of marketing while relating them to real-world examples, including products/services that they encounter in daily lives?


Profession

You are working in or towards managerial roles in large-, medium- and small businesses that operate globally, internationally or locally that uses marketing to influence (potential) clients to engage with the company products and/or services.